SWOT Analysis Template: Fillable Worksheet

1. Write one decision, project, or business unit in the scope field.
2. Use short, specific statements, and note where each statement came from.
3. Classify factors by whether they are internal to the subject or outside it.
4. Review the quadrants together and choose an action or a question to investigate.

SWOT is a way to organize factors, not a score or recommendation by itself. Do not put an internal weakness in the threat quadrant simply because it could cause harm. A threat is an external condition; a weakness is an internal limitation.

Hypothetical only: a two-mechanic repair shop is considering a small mobile-service pilot. A strength might be existing repair expertise; a weakness might be that the team has no mobile booking process. An opportunity might be an outside request for an on-site trial; a threat might be an external change that affects travel or supplier availability.

These entries are prompts, not facts about a real business. The shop should verify the request, capacity, costs, and operating constraints before deciding whether to test the service.

Review combinations across the quadrants. Ask how a strength could help use an opportunity, how a weakness might make a threat harder to manage, and what evidence would change the assessment. Choose a specific next action, assign an owner, and revisit the worksheet when the context or evidence changes.

You can also open the interactive SWOT tool to organize factors and review strategic action combinations.